Year: 2015 | Month: February | Volume 60 | Issue 1
Marketing behaviour of cumin in Jodhpur district of Rajasthan
Vinod Kumar Verma
Pradeep Kumar
DOI:10.5958/0976-4666.2015.00019.4
Abstract:
The study pertains to Jodhpur district of Rajasthan state where cumin is cultivated extensively. The study examined various economic aspects of cumin such as assessment marketable surplus, sale pattern, and channels involved in marketing of cumin. Out of which two tehsils namely looni and falodi were selected on the basis of highest production and area. Six villages were selected randomly from selected tehsils. A sample of sixty cumin growers was selected randomly. Primary data were utilized in the study. The primary data utilized in the study were collected from the respondent farmers by personal by interviewing them with the help of a set of pre tested schedule. The marketable and marketed surplus ranged between 95 to 97% on different sized farms. The sample farmers disposed 85.74% surplus cumin seed in the Mandor regulated market and only 14.26% quantity was disposed in the villages to village traders of the surplus cumin seed, 53% was sold in the first quarter immediately after harvest (March to May) and others 47% was marketed in remaining three quarters of the year (Aug. to Feb.). Small sized farmers disposed off their total surplus cumin seed in one lot as against this medium and large sized farmer disposed off their total surplus in two and more lots. Following two marketing channels were identified in the study area for marketing of cumin. Channel I: Producer – Village trader – Wholesaler- Retailer – Consumer. Channel II: Producer –Wholesaler- Retailer – Consumer. Among these channels, 75% quantity of cumin moved through channel –II and 25% quantity was moved through channel-I.
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